EG Südtirol
EG Südtirol
EG Südtirol
Our passion
Your sport
En De It

Community of first-class sports shops from South Tyrol

EG Südtirol stands for quality and expertise in the sports sector and is your partner for high-quality sports equipment and competent advice.

The team of the EG Südtirol sports retailers is characterised by an unparalleled passion for sports. This passion is accompanied by a profound expertise that enables us to advise our customers at the highest level. Whether you're looking for hiking gear, ski equipment, bicycles or other sports equipment, we have the necessary know-how to identify individual needs and recommend suitable products for you.
Thanks to our close partnerships with leading manufacturers, we are able to offer premier brand products at highly competitive prices. Moreover, we always keep you up to date with the latest developments and trends in the sports industry.
Our primary objective is to offer our customers a unique shopping experience through personal and professional advice. It would be our great pleasure to welcome you and assist you with your next purchase in one of our member shops!


In the 1990s, Max Mairl founded the EG Südtirol sports purchasing group. The motivation behind it was the exchange of information and the joint purchase of various products by sports retailers from the entire province of South Tyrol in order to keep up with the big competitors. The purchasing group consists of 16 members who meet regularly to exchange information and make joint product purchases.
After 15 years at the helm of the group, Max Mairl handed over the reins to Klaus Psenner, who successfully continued to lead the group. He was succeeded by Gabriel Riffeser. Since 2022, Stefan Hitthaler has been president, with Gabriel assisting him as vice-president.


Our members include top-class South Tyrolean sports retailers who offer excellent sports equipment and competent advice.

Sport Corones
Sport Kinigadner
Write to every member

Each of our members stands out for their independence and, depending on their customer base, may also carry different labels in their inventory. You can view the brands on their respective websites. However, several of the top brands listed below are generally present in each of our stores.